Differentiator Workshop
The Differentiator Workshop is a clarity-first training designed to help you define what makes your business unique
[because without this... you will truly never stand out in a saturated market]
This is not about trends, algorithms, or doing more.
It’s about getting crystal clear on:
- What makes your brand stand out
- Effectively communicating your brand value in a way people understand
Stop Blending In. Start Standing Out.
If you’ve started a business (or you’re about to) but growth feels slow, inconsistent, or unclear, the problem usually isn’t effort...
It’s that your brand doesn’t clearly communicate why you’re different.
When your differentiator isn’t clear:
- Your content feels repetitive
- Your audience isn’t growing the way you expected
- People don’t “get” what makes you special
- Selling feels harder than it should
That’s exactly what the Differentiator Workshop helps you fix.
This workshop is for you if:
- You’re starting a business and want to stand out from the beginning
- You already have a business, but growth feels stalled or inconsistent
- You feel like you’re doing “all the things” but your sales are inconsistent
- You want people to immediately understand why they should choose you
- You know you need to do something to stand out, but you're struggling to communicate what makes your business desirable over others
Inside the workshop you will:
✔ Identify what truly makes your brand different
✔ Clarify your positioning so your message feels clear and confident
✔ Learn how to communicate your value without sounding salesy or generic
✔ Walk away knowing exactly what to emphasize in your content and offers
If you're here, you have a lot of missed opportunity in your business
If people are finding your page but not following...or following but not buying... it's because your differentiator isn't clear. Your viewers don't have a reason to stick around, and you need to create one.
Have you ever come across a brand and instantly fell in love?
When you land on a social media page and within seconds you think... "oh my gosh... I am obsessed"
You hit follow. You stick around. You buy.
That doesn't happen by accident.
It happens because that brand has a strong differentiator that caught your eye.
This workshop helps you create that "I love this brand" feeling so views turn into followers, and followers turn into buyers.
FAQ
What exactly is the Differentiator Workshop?
The Differentiator Workshop is a focused video training designed to help you clarify what makes your brand stand out and how to communicate that clearly so people understand why they should choose you.
It’s about positioning and messaging, not algorithms, trends, or doing more.
What is included?
You’ll get:
- A video workshop you can watch on your own time
- Guided reflection prompts and homework to help you implement what you learn
- Clear next steps so you’re not left wondering what to do next
This isn’t something you just watch, it’s meant to be applied and transform your business.
Is this only for brand new businesses?
No.
This workshop is for:
- Beginners who want to start strong
- Business owners who feel stuck, unclear, or aren’t seeing growth (in my experience, 99% of the time the lack of a differentiator is the reason)
If your message feels confusing or your content isn’t converting, this will help.
If I'm already in Hobby to Hustle, do I need this?
No.
If you’re inside Hobby to Hustle, this foundational work is already included.
The Differentiator Workshop is designed for those who aren’t ready for a full program yet — or who want clarity before taking the next step.
Will this help me get more followers or sales?
This workshop helps you clarify the why someone should follow or buy from you.
When your differentiator is clear:
- The right people are more likely to follow
- Your content resonates more deeply
- Sales feel more natural
This isn’t a growth hack, it’s the foundation that makes growth possible.
TBH a reel could go viral but if your differentiator isn't strong and communicated properly... the virality won't convert to anything.
Do I need to have products or an audience already?
No.
You can take this workshop whether you’re just starting or already selling.
Clarity at any stage improves results.
How long do I have access?
You’ll receive instant access and can revisit the workshop anytime.
Do you offer refunds?
Due to the digital nature of this course, all sales are final. Please refer to our store policies for more information.
As always, if you have any concerns please contact jessy@littlehooligansembroidery.com