Turn your handmade passion into a profitable business, even if you only have nap time to work with
Get consistent sales, clear strategy, and real growth
You're doing "all the right things"... so why aren't the sales happening?
You’re:
- Posting consistently
- Making products you’re proud of
- Watching other makers grow and wondering why not me?
But behind the scenes:
- You don’t know what to post to actually sell
- Your audience feels random (or it’s just friends & family)
- Launches feel stressful, underwhelming, or unpredictable
- You’re guessing instead of following a plan
This isn’t a motivation problem.
It’s a strategy problem, but the good news is... strategy is learnable.
What if you had a clear plan instead of guessing?
Hobby to Hustle is a step-by-step roadmap from "stuck" to selling consistently, effortlessly
This is not:
- A collection of random videos
- Chasing trends and hacking the algorithm
- A “post more and hope” strategy
This is:
- Learning how to create a strong business foundation that supports growth
- Messaging that attracts buyers (not just followers)
- Sales and launch strategies that create momentum and sold out launches
- Systems that work with real mom life
Is this for you?
This program is for you if:
- You’ve started (or want to start) a creative business
- You’re tired of copying what other businesses are doing
- You want clarity, confidence, and a repeatable plan
- You’re building this around kids, naps, and real life
This is not for you if:
- You want quick viral hacks
- You’re not willing to implement
- You expect results without effort
SALE
Save 20% on Hobby to Hustle for a limited time. PLUS get 3 bonus group calls so you have my eyes on your business as you’re implementing everything you learn. Payment plans available as low as $144/month. Use code JUMPSTART
Real Results From Real Students
This strategy hasn't just worked for me, it's brought success to students as well
"I had a 24 hour presale for a new product sell over 40 items, which paid for Hobby to Hustle twice over!"
Catherine, Hand embroidery artist
Before H2H: stuck in the friends and family bubble, unsure how to sell
After H2H:
- Made over $10,000 in Q4
- Built a 300+ person waitlist
- Grew from ~900 to over 5,000 followers who actually want to buy
- Created a clear strategy she could repeat
“I suddenly had a strategy I could follow, and once I started putting that into practice things made so much more sense and my business started to explode!”
"Gained over 1000 ideal followers, selling to strangers (out of the friend zone), seeing excitement over my launches"
Jenn, Hand embroidery educator
Before:
- “All over the place” with no clear direction
- Posting randomly without knowing what would lead to sales
- Followers weren’t her ideal audience
- Selling mostly to friends and family
After Hobby to Hustle:
- Clear niche and messaging
- Momentum with launches instead of guessing
- Confidence in what to post and how to sell
- A business that finally feels aligned and sustainable
She says her business feels...
“Easy! It’s easy to show up, to post reels, to know what my next step is. It feels fun now and not hard.”
Here's how we're going to do it
This is our repeatable framework that I've used to build 3 successful creative businesses. This isn't theory, it's a proven method that we've seen work over and over again. It's a framework that will work for you too. Learn it once, and you'll be equipped to continue to take your business to the next level for years to come.
The change is more than just sales
The course is designed to bring you more than just increased revenue. You're going to gain:
- Confidence in showing up online
- Less decision fatigue
- More time with family
- More excitement and creativity
Student's have said:
"I'm a better mom and wife because my business is working."
"I spend less time guessing and more time enjoying my life."
I've Been Where You Are Now
I've had the spark, the dream, the "what if that could be me" feeling
I've also had the feeling of throwing out a new product that I was so excited about, just to hear crickets. I've felt that disappointment.
But you know what I've learned? It wasn't my product. It was my messaging. My strategy.
I was treating my business like a hobby... not a real business.
The good news? It's not about doing more, it's about changing your approach, and that's exactly what I'll teach you inside of Hobby to Hustle.
You don't have to try to figure it out on your own. Hobby to Hustle will help you:
🌟 Feel excited about business again, without the overwhelm
🌟 Implement proven sales strategies that help turn followers into customers
🌟 Fast track your business growth
🌟 Build a real business. One that brings in consistent income
How long are you willing to try to do it yourself before you realize that you can get to your goals faster and more efficiently with help?
The Framework Works, Every Time
I don’t just teach this framework... I use it myself in my 6-figure embroidery business.
It works, and my students are seeing quick, tangible results.
What usually takes years to learn through trial and error can happen in just weeks, because I'm sharing what I've learned and perfected in my own business (it took years!)
So the real question is… why keep doing it alone, when you can follow my path of success?
Real Results
Frequently Asked Questions
Is this only for embroidery businesses?
No! This course is great for any handmade product. If you're not sure if you'd be a good fit, feel free to reach out and we can talk it over!
I don't have a business yet, should I start one first?
NO! If you're thinking about starting a business, this course will help you set up your business with strong foundations from the start.
The course will provide you with step-by-step instructions to create your brand, build your community, perfect your product, and the most exciting thing... launch your business in a way that has people begging to buy on day one.
I already have a business but I want to grow, is this for me?
Absolutely.
You have the business started; that's one of the hardest steps is actually get going!
Now, Hobby to Hustle will help you refine your business in a way that creates a community around your brand, uses strategy to plan social media posts and launches, and creates consistent sales, even while you're sleeping.
There's so many people selling [your product], am I too late to be successful?
Absolutely not! There are a lot of people out there selling... but they aren't YOU.
Hobby to Hustle will help you learn how to create a brand that stands out in a saturated market.
The strategies taught in the course helps you create that magnetic brand that leaves people with the feeling of "WOW, I am obsessed with this shop!"
How long will the course take me?
This will vary person to person based on how much time you're able to commit to the course.
There are over 5 hours of videos, and each video has actionable steps to implement. I provide a 20-day recommended schedule to keep you on track and leave time for implementing.
You have access for as long as the course exists (as well as access to any new content added!). This allows you to take your time, implement your homework, and come back to lessons you need a refresher on.
What if I don't have much time?
I'm a mom of 3 under 6 years old, I totally get it. That's why I created this course.
I'm not teaching unrealistic things that take 40 hours a week, I know you don't have that time. I'm teaching you exactly how I started my business during nap time and some evening work.
I don't teach hustle culture, I teach real strategy that gets you where you want to be quickly and efficiently, because the real goal is more time with our babies.
How long does it take to see results?
Many students feel clarity immediately, and see sales momentum within a couple months of consistent implementation.
I think I'm going to wait until I'm making more money in my business before I do this course...
This thinking is backwards.
If you want to see your business grow, you need the right tools and knowledge to get there.
If you think you can do it on your own (tough love here...) wouldn't you have done it by now?
You can't DIY business growth because at this stage, you don't know what you need to improve. You need someone that has been there done that to tell you how to grow your business.
That is how you go all in and reach your goals faster.
Hey, I'm Jessy!
I Built This Business Around My Life
I don’t miss hockey practice, school events, or slow mornings with my coffee... and I’m still building a business I love.
Some days, sales come in while I’m at the park with my kids.
The quick version:
- Started Little Hooligans Embroidery in December 2022
- First month paid for all our Christmas gifts
- Left my career during year 2 of business
- Helped my husband leave his 60-hour-a-week job
What started as a hobby turned into a real business and real freedom.
Now I help other moms do the same.
Whether you’re starting from scratch or growing what you’ve already built, I’ll teach you what actually works so you can turn your hobby into a hustle without sacrificing your family or your sanity.
It’s okay to dream big. You get one life, let’s make the most of it.
Step one is believing in yourself enough to go all in.
If You Made It This Far...
Here's what I know about you.
You have big dreams. You have big goals.
You want to go all in but you're hesitant...
I've been there. I know the exact feeling.
It wasn't until I pushed those nervous feelings aside and decided to go all in that I actually built the business of my dreams.
YOU DON'T KNOW WHAT YOU DON'T KNOW.
There is a whole new world of information in this course, most of which you probably don't know exists.
The course uses tried and tested frameworks, that actually guide you into creating a business with consistent sales.
You're not the problem. Your product isn't the problem. Your lack of knowledge is. And that's an easy fix.
You don't know what you don't know.